ben hoare bell

Ben Hoare Bell

The client came to us with a website that was out of date and that was alienating many potential customers as it was virtually unusable on smaller devices such as tablet and mobile. With Ben Hoare Bell serving an extremely diverse range of customers, it would be essential to create a website that was accessible to them from almost anywhere.

When designing the new website for Ben Hoare Bell we felt that it was key to make the company’s approachability a priority. We spent the early stages of the project pulling together moodboards to demonstrate how imagery, colour, tone and typography could be used to create an inviting image for the company. Large hero images were used across the site to carry this comfort, while also diversifying Ben Hoare Bell from other law firms. To draw focus on the images the rest of the website was tastefully designed in a contemporary minimalist style that celebrated the brand’s simple colour palette throughout.

To address the accessibility issues that Ben Hoare Bell had encountered on their previous website we built the site responsively so that it would be easy to use on tablet and on mobile. The simple design style also allowed load times to be kept low for mobile users who weren’t connected to the internet. We also felt that it was important to give the users multiple contact routes to get in touch with their queries, because ultimately this would be their primary reason for visiting the site. A fixed contact form in the footer of the site meant that the user had direct contact with Ben Hoare Bell from every page, while clearly defined calls to action in the header gave users the option to call, email or request a callback without scrolling, perfect for mobile users.

Social integration was also an effective way to utilise Ben Hoare Bell’s regular output on Twitter, keeping content on the website fresh, while giving users a more obvious informal contact method.

What the client said

"Delighted with our fresh new website:! Thanks to all the guys at @weareallagency!"

- @BenHoareBell Twitter