The client came to us with a website that was out of date and that was alienating many potential customers as it was virtually unusable on smaller devices such as tablet and mobile. With Ben Hoare Bell serving an extremely diverse range of customers, it would be essential to create a website that was accessible to them from almost anywhere.
When designing the new website for Ben Hoare Bell we felt that it was key to make the company’s approachability a priority. We spent the early stages of the project pulling together moodboards to demonstrate how imagery, colour, tone and typography could be used to create an inviting image for the company. Large hero images were used across the site to carry this comfort, while also diversifying Ben Hoare Bell from other law firms. To draw focus on the images the rest of the website was tastefully designed in a contemporary minimalist style that celebrated the brand’s simple colour palette throughout.