Chris McGuire is an enthusiastic young composer and musician from the North East of England who needed a new brand and effective web presence to showcase his talent to a wider market. Despite specialising in a classical style of music Chris was keen to have a modern feel for his material.
Following initial discussions we created the “CMG Music” roundel. By using a roundel we could reference looks from some twentieth century musical greats, creating suggestions of Mod bands. Additionally, the shape makes the brand perfect for merchandising, which was heavily considered throughout the design process. The abstract piano keys that sit at the top of the roundel encapsulate Chris’ style of music, while creating suggestions of electronic music waves, giving a more modern aesthetic. The style of text creates a contrast with this, creating a perfect representation of a modern classical musician.
We were careful not to choose colours that might cheapen the brand, and wanted to be sure the brand could work on a range of backgrounds for marketing purposes. The two tones chosen perfectly contrasted each other to further suggest the classical style with a modern twist, meaning that they maintained the contemporary look that we were keen to keep throughout the site.